Our IMPACT collection is a series of products that aims to have a positive impact on the environment.
This range focuses on the use of water. By using recycled polyesters and cotton, thousands of liters of water are saved (up to 1.800L of water per product). The aim is to put an end to eco bleaching. A 2% donation is made to Water.org for each product sold.
The end of greenwashing…
With the IMPACT collection, we want to put an end to Greenwashing and tell the true story of sustainable development. We believe that transparency on traceability system and sustainability are deeply linked to it.
Why do we want to have an impact on the use of water?
Water is a major global issue, from the melting of the Arctic to the drying up of the land. The consequences are noticeable around the world. By 2025, 50% of the world’s population will experience what is known as “water stress”, i.e. they will have to face the lack of water in sufficient quantities and ready to be used. Water is a very real issue and it is urgent to be concerned about it.
How can we have a positive impact on water economy?
Using recycled polyesters and cotton. By using these recycled materials, we save thousands of liters of water. But how can we be sure that we are actually using recycled materials and validate our water saving claims?
With Aware™, we guarantee the authenticity of the recycled materials used and the reduction of the impact on water. Aware™ is a virtual component that verifies the sustainable content of a final product using tracer technology and validates the claims in the blockchain*.
*The blockchain is a transparent, secure technology for storing and transmitting information. By extension, a blockchain is a database that contains the history of all exchanges between its users since its creation.