Interview: Alix DÉSIRÉ, Customer Service Manager “Smartshop”

Customer satisfaction: her number one priority

For the past 3 years, Alix has been in charge of customer service for our digital ordering platforms “Smartshop”, our e-commerce solution 100% dedicated to franchises. A mission that she takes particularly to heart, anxious to live up to the commitment of quality that we provide to all our partner customers.

Like all the members of the Smartclic team, Alix is passionate about the business. With a sale background, she realises that she now blossoms in her role as customer service manager. “I like the customer relationship that we experience in Smartclic. The size of the agency as well as its philosophy, which puts customer relationship at the heart of our priorities.”

Assigned at the online shop management “Smartshop” since her arrival at the agency, she now coordinates the back office team and the customer service. “The advantage of online shops is that they allow a special, unique relationship with each customer. By presenting a multi-range offer on a single digital platform, we can adapt our service to the needs and constraints of each brand. For the franchised operator, this is a very important gain of productivity.

A unique customer contact

Putting customer satisfaction at the top of her priorities, Alix admits that she can sometimes spend an hour on the phone providing the best advice or following-up on a project. “At Smartclic, we focus on the human side , which allows us to know the needs of each client perfectly. For their part, they have the assurance of a single contact person who controls the entire chain, from ordering to invoicing. If a problem occurs at any point in the chain, I know how and with whom to intervene.

This hyper-personalised relationship, Alix ensures that each of Smartclic’s partner stores that develop an online shop can benefit from it, whatever its size, whatever its needs. Because at Smartclic, there are no small customers. There are only great collaborations!

At Smartclic, we focus on the human side , which allows us to know the needs of each client perfectly. For their part, they have the assurance of a single contact person who controls the entire chain, from ordering to invoicing. If a problem occurs at any point in the chain, I know how and with whom to intervene.

A. DÉSIRÉ