Interview : Anaïs MARCIANO, Web Marketing Project Manager

Work experience, a springboard for the future

After having followed a course of study in the education field as a SEC (Senior Education Counsellor), Anaïs decided with great courage and enthusiasm to reorient herself in digital marketing. In September 2020, she enrolled in a Master’s degree in Digital Marketing at the IAE in Nice and chose to pursue her studies in a work-study programme with Smartclic.

Thanks to a very professional training, combining theory and practice, knowledge and skills, Anaïs is making a real advancement within the agency. Indeed, she is entrusted with increasingly varied missions. Her commitment, her seriousness, her meticulousness and her dynamism have created a climate of trust between Anaïs and the whole team, which has enabled her to progress to the position of Junior Project Manager at the end of her first year of work experience.

“At Smartclic, work experience students are considered as real employees and members of the team. We are very quickly put into the swing of things and day after day, we have more responsibilities. The trust that the members and management put in us is extremely valuable and formative because, as well as wanting to work quickly and well, we always want to do more not to disappoint the people who believe in us!”

Her missions 

Anaïs’ missions are very varied. From the co-creation of dedicated “Smartshop” websites for our partner clients, to graphic design, CSS (Cascading Style Sheets) formatting, mailings and other digital marketing projects, or bug resolution, Anaïs is a real “Swiss Army knife” within the agency

« What I like about marketing is both the analysis of our clients’ needs and the implementation of a strategy aimed to solving their problems and developing their visibility and brand image. »

A springboard for the future

After these two years spent at Smartclic, Anaïs successfully obtained her Master’s degree in Digital Marketing. She wanted to set up her own business as an auto-entrepreneur to help companies develop their omnichannel strategy. 

«I’m eager to learn! Smartclic has been really beneficial for me in terms of acquiring skills and knowledge, but also in terms of customer relations and proximity. The Marketing department has allowed me to tap into the depths of my ideas and imagination in order to create ever more original communication materials! My curiosity and my adventurous instinct make me want to explore even more fields in order to enrich my knowledge and gain even more experience»

I’m eager to learn! Smartclic has been really beneficial for me in terms of acquiring skills and knowledge, but also in terms of customer relations and proximity.

A.MARCIANO